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Bopping babies capture viewers’ hearts in new Kit Kat spot
Kit Kat’s newest campaign, concepualized and executed by JWT India, has exploded as a viral sensation, exceeding one million YouTube views in four days. Following the brand’s usual messaging, “Good...
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Life of the Party: Lessons from Buzzfeed on Authenticity in Social
In our continued coverage of NY Social Media Week 2013, we recap Buzzfeed’s presentation, “Genuine Appeal – Creativity and Authenticity in the Social Age” delivered by Jeff Greenspan and Mike Lacher....
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GIF Crazy: The peculiar resurrection of an Internet relic
The word ‘GIF’ conjures up memories of distracting, seizure-inducing, blinged out MySpace templates and flashbacks to Web 1.0. Historically, the use of looping low-res GIF art on the web was an eyesore...
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What Social Data Can Do For You
There are endless options when it comes to social media monitoring. And metrics are plentiful, but often not very meaningful. This is what led me to find another way to use social data. By using raw...
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The V-Word
Last week the International Consumer Electronics Show (CES) took over Las Vegas, Nevada with three days packed with breakthrough technologies and the innovators committed to helping the world...
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Cannes Contenders Showcase 2015: Week 6
Check out work from our offices in Brazil, South Africa, France, Puerto Rico and Canada below. And, as always, remember to share your favorite pieces across social media with the hashtag #JWTCannes....
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